Others

Immediate Release Tuesday 18th July 2017: Launch of UK's first library in the sky




  • New initiative to encourage children to get into a good book by installing holiday reading libraries on aeroplanes launches today
  • Statistics from the Department of Education show that one in five children in England cannot read well by the age of 11*
  • Campaign ambassador and leading children’s author Dame Jacqueline Wilson has selected children’s classics including Peter Pan, Alice’s Adventures In Wonderland, The Railway Children and The Wizard of Oz for the ‘Flybrary’ 

Today, Tuesday 18th July, new research reveals that over 8 in 10 parents (83%) say children are reading less in comparison to when they were younger. The research also reveals that children are reading an average of only three books over the course of their entire summer holidays.

Children reading for pleasure is at an all-time low, with parents blaming the rise of smart devices for this decline. To help combat the growing problem easyJet have launched the UK’s first ever ‘Flybrary’ – a library in the sky.

Former Children’s Laureate Dame Jacqueline Wilson is supporting the campaign and she has selected a range of classicchildren’s books to be stocked on the ‘Flybraries’. The books available to read from the ‘Flybrary’ include Peter Pan, Alice’s Adventures In Wonderland, The Wizard Of Oz, and The Railway Children.

Statistics from the Department of Education show that one in five children in England cannot read well by the age of 11*. Figures from the National Foundation of Education Research show most children in England do not read on a daily basis with just over a third (37%) of 10 year-olds surveyed reported reading for pleasure every day**.

Further information about the campaign can be found at easyjet.com/bookclub

Notes to Editors:

Over a fifth (22%) of British parents said their children associated reading with studying for summer exams and tests – making holiday reading less desirable. The results revealed that children spend only 25 minutes and 22 seconds, reading solely for pleasure (not homework of school purposes) whilst on their holiday.

Over a quarter (29%) of parents thought their children rarely picked up a book to read for pleasure.

Furthermore, over five in ten (55%) of those surveyed said their children thought reading was ‘boring’ compared to film and gaming options.

Given a choice of ‘simple summer holiday pleasures’ they would like their child to enjoy, reading ranked the second most important (55%), close behind swimming in the sea (56%), eating ice cream in the sun (53%) and building sandcastles (48%) also ranked highly. Overall, the majority of parents surveyed (84%) would like their children to read more.

* Statistics from the Department of Education show that one in five children in England cannot read well by the age of 11 – https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/409409/Reading_the_next_steps.pdf

**Figures from the National Foundation of Education Research show most children in England do not read on a daily basis: in 2011 just over a third (37%) of 10 year-olds surveyed reported reading for pleasure every day- https://www.nfer.ac.uk/publications/PRTZ01/PRTZ01.pdf

To Top