BEAVERTON, Ore.–(BUSINESS WIRE)–NIKE, Inc. (NYSE:NKE) today launched EQUALITY, a multifaceted drive that
raises Nike’s voice and uses the power of sport to stand up for the
value of equality. The effort is focused on encouraging people to take
the respect and fairness they see on the field and translate it off the
field. EQUALITY aims to inspire people to take action in their
communities, part of a long history of Nike using its brand to speak out
on causes important to its athletes and employees.
This message is supported by a new film – featuring LeBron James, Serena
Williams, Kevin Durant, Megan Rapinoe, Dalilah Muhammad, Gabby Douglas
and Victor Cruz – that amplifies the voice of athletes, using the power
of sport to create conversation, inspire people to act and press for
lasting change in their communities. The film, directed by Melina
Matsoukas and entitled “Equality,” also features a voiceover and
appearance by actor Michael B. Jordan and presents an evocative new
performance by Alicia Keys, singing Sam Cooke’s “A Change is Gonna Come.”
Nike’s employees and athletes believe that sport has the unique power to
unite people and inspire change – and they believe Nike’s role is to be
in the game, to never sit on the sideline.
EQUALITY follows the announcement of two new Nike partnerships, with
MENTOR and PeacePlayers International, to drive change within
communities. Nike is committed to supporting organizations dedicated to
diversity and inclusion through sport. Building on this commitment, Nike
will donate $5 million in 2017 to numerous organizations to advance
equality in communities across the U.S. Consumers can show their support
for EQUALITY by taking action in their own backyard through programs
such as MENTOR or PeacePlayers.
Nike EQUALITY t-shirts, along with footwear from Nike’s annual Black
History Month collection, which has historically supported
organizations serving youth and their communities, are available to
purchase via nike.com
and select retail locations. The EQUALITY initiative will live at nike.com/equality,
in social media and on billboards and posters in cities around the U.S.
and Canada, with imagery that features portraits of athletes and
cultural icons. In addition, Nike will enable people to create their own
EQUALITY avatar or social media filters to express their support.
To learn more, go to Nike News (www.news.nike.com).
For information on MENTOR and PeacePlayers International, visit www.mentoring.org:
NIKE, Inc., based near Beaverton, Oregon, is the world’s leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly owned NIKE, Inc. subsidiaries include
Converse Inc., which designs, markets and distributes athletic lifestyle
footwear, apparel and accessories; and Hurley International LLC, which
designs, markets and distributes surf and youth lifestyle footwear,
apparel and accessories. For more information, Nike’s earnings releases
and other financial information are available at http://investors.nike.com.
Individuals can also visit http://news.nike.com/
and follow @Nike.
For more information, including multi-media materials, please visit: http://news.nike.com/