NEW YORK–(BUSINESS WIRE)–George Blue, who built the Fox Digital Entertainment sales staff from
the ground up during his 15-year tenure with the company, has joined
BrightLine as chief revenue officer (CRO). In this newly created
position, Blue will be responsible for growing strategic partnerships
with agency holding groups, their client partners and media companies
across the advanced TV ecosystem.
BrightLine is the market leader for advanced TV, which represents a
golden age in TV advertising that the company calls tvtopia™.
Blue joined Fox Broadcasting in 2000 as an account executive for network
primetime linear sales. At Fox Digital Media from 2005-2015, he oversaw
all sales, pricing and planning of Fox-controlled websites, mobile
applications, OTT devices and all social extensions. He was Fox Sales’
lead for the Hulu launch team and continued to represent inventory
across the Fox footprint on Hulu.
Jacqueline Corbelli, BrightLine’s co-founder and CEO, said, “George Blue
has compiled an enviable track record in monetization of cross-screen
video. Most notably, he launched, and continued to grow the value
proposition of digital video for Fox Digital Media and most recently led
the charge of advertiser supported revenue generation for programming
specific to OTT while with TV4 Entertainment. He is a great addition to
our team as our company leads the way into the tvtopia era of
Blue said, “BrightLine is proving to marketers that they should be
moving their investment back into TV. We are providing the capabilities,
targeting and metrics to allow brands the ability to maximize impact
across the greatest screen of all and for media partners to once again
own the living room experience.”
Before joining Fox, Blue served as account executive, network sports
linear sales for NBCUniversal and as a media buyer, network primetime
for GM Mediaworks.
Most recently, Blue was president, client partnerships and advertising
sales at TV4 Entertainment.
BrightLine’s InCAST™ platform offers marketers the ability to turn ads
into dynamic and immersive brand experiences on connected TVs. The
product suite allows viewers to engage with personalized ads on a TV
that matches the way they engage with content on desktop or mobile
devices. BrightLine already has deployed these advanced TV ad formats on
major networks and channels, including Hulu, A+E Networks, CBS and many
BrightLine’s solutions turn TV ads into an opportunity for viewers to
engage with brands. This can include personalized promotions, local
movie show times and additional video content, as well as providing
store locators and links to purchase promoted items.
BrightLine is the market leader for advanced TV advertising, powering
Fortune 100 companies with the industry’s most engaging and scalable
interactive TV solutions in the age of streaming. BrightLine creates,
delivers and measures dynamic ads across the entire advanced TV
landscape. This is a world in which brands can deliver the messages they
want to whom they want and when they want, and viewers can watch what
they want, when they want. BrightLine refers to this as tvtopia™, the
golden age of TV advertising.
Founded over a decade ago, BrightLine was the first company to pioneer
interactive television solutions for brands. Today BrightLine offers
InCAST™, the industry’s most powerful advanced TV technology suite that
gives marketers a plug-and-play solution to take advantage of the entire
scale of connected TV and Smart TV advertising opportunities. Fortune
100 companies rely on BrightLine’s unprecedented reach to engage their
audiences with interactive ads across broadcast and cable stations,
including AMC, A&E, Discovery, ESPN, CBS, ABC, Fox, NBC and Hulu, and
delivery platforms, including Roku, Samsung, Apple, Amazon, Microsoft
Xbox and Sony PlayStation, as well as leading ad networks and
Demand-Side-Platforms (DSPs). Learn more about BrightLine at www.brightline.tv
and follow BrightLine on Twitter @BrightLine_TV.